by Agence France-Presse
Poisonous pesticides, soil pollution, and water waste: Big-brand fashion has a lot to answer for in the environmental game. But can major clothing companies use their global clout to drive the green revolution?
If green is the new black on the high street, then global retailers are lining up to parade their eco-credentials, from Marks and Spencers in Britain to sportswear behemoth Nike to the fashion giant H&M.
"There's a paradigm shift in the textile sector," John Mowbray, editor of the green trends magazine Ecotextile, told AFP at the Texworld trade fair in Paris this month.
"Three years ago sustainability was not on the agenda," he says. "Now a lot of retailers and brands want to move regardless of what their suppliers think. They think consumers want transparency. Brands are driving change."
Sourcing cleaner fabrics -- from organic yarns to recycled polyester -- and rooting out sweatshop practices in Asia and elsewhere are the twin planks of the sustainability mantra adopted by many of the West's top brands.
Nous avons décidé de garder un look épuré, avec beaucoup de blanc, et les épingles.C'est plus moderne et passe partout... non?
